Top Intangible Features to Attract Tenants

26th March 2024
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Attracting tenants to your property isn't just about its physical attributes; it's also about the intangible features that make it irresistible. In a competitive rental market, highlighting these unique aspects can make all the difference. Let's delve into the best intangible features that will have tenants lining up to lease your property.

Location, Location, Location

The location of your property is the cornerstone of its appeal. Tenants are drawn to areas with good transport links, proximity to amenities, and low crime rates. Highlighting the convenience of your property's location can significantly enhance its desirability.

Community Atmosphere

A strong sense of community can make a property feel like home. Emphasise any community events, local initiatives, or vibrant neighbourhoods near your property. Tenants are often looking for more than just a place to live; they want to feel connected to their surroundings.

Safety and Security

Safety is paramount for tenants when choosing a place to live. Highlight any security features your property offers, such as secure entry systems, CCTV, or well-lit communal areas. Peace of mind goes a long way in attracting tenants.

Flexible Lease Terms

Offering flexible lease terms can set your property apart from the competition. Whether it's short-term leases, month-to-month contracts, or the option to renew easily, flexibility appeals to a wide range of tenants, including students, young professionals, and families.

Responsive Property Management

Efficient and responsive property management can make all the difference to tenants. Highlight your commitment to maintaining the property, addressing issues promptly, and providing excellent customer service. Tenants want to feel valued and supported throughout their tenancy.

Pet-Friendly Policies

For many tenants, their furry friends are part of the family. Offering pet-friendly accommodation can open up your property to a wider pool of potential tenants. Highlight any pet-friendly policies, such as designated pet areas, pet deposits, or nearby parks.

Environmental Sustainability

With an increasing focus on environmental sustainability, eco-friendly features can be a major draw for tenants. Highlight any energy-efficient appliances, recycling facilities, or sustainable building materials used in your property. Tenants are increasingly conscious of their environmental impact and may be willing to pay more for a greener lifestyle.


When it comes to attracting tenants, it's essential to look beyond the physical attributes of your property. Highlighting the intangible features that make your property unique can set it apart in a competitive rental market. From its location and sense of community to safety, flexibility, and sustainability, these intangible features can make your property the top choice for prospective tenants.

Bluestone Properties

If you're seeking expert property management services in London, contact Bluestone Properties today. Let us take care of your property while you reap the rewards.

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