How to attract millennial renters

27th February 2022
Home > News > How to attract millennial renters

Landlord

When it comes to filling the vacancies on letting properties, it is important to attract the most qualified tenants who can stay long term and pay the rent on time. A large number of millennials are renting in the UK and are expecting to rent for the rest of their lives.

What are the benefits of attracting millennials? How to provide appeal to your rental property for the millennials?

Here are some tips on how to attract millennial renters to your letting property.

1. Prioritize Aesthetics

Usually, millennials tend to align the look of where they live with their own styles. If you are planning to attract millennials, you can focus on having open floor plans, bright lighting, and neutral wall and ceiling colours.

When offering a property fully furnished, consider furnishing with clean lines and modern aesthetics, which could actually make the space look bigger. Keep the decorations to a minimum and stay in line with your theme. Colour palettes can be distracting and make the property look updated.

Some of the main things that millennials look for in a property are:

Minimalism
Modern Kitchens
Space-efficient floor plans
 

2. Promote Energy Efficiency

Millennials put emphasis and importance on things that are beneficial to the environment. If you have energy-efficient appliances in your letting property, it is worth promoting when marketing the property online, if your goal is to attract millennials.

3. Market the neighborhood

Another important thing to remember when promoting the property to millennials is to include detailed information about the neighborhood of the property.

Usually, millennials want to feel proud of where they live and they would want to know what is available to do and see in the neighborhood.

Millennials are usually looking for convenience and they would want to be near essentials such as restaurants, cafes, grocery stores, and other cultural stuff. If you want to make the biggest impact, make sure to include things like local markets and proximity to major landmarks and transportation links.

4. Allow Pets

A lot of millennials are pet owners. They are looking for properties that will welcome their furry buddies. By accepting pets, your property is more likely to be attractive to this generation of renters.
You may also want to add amenities to your property to help pet owners.
 The millennial generation is really one of the most significant demographic of renters in the UK. If your property is more attractive to millennials, there will be more options to rent to qualified tenants.


Bluestone Properties
If you're a landlord, we can help you. Bluestone Properties is a letting agency and estate agency in south London. Call us on 0208 355 3405.


Share this article

Related News

07/10/2021
How to maintain a safe and healthy home

We spent most of our lives at home. It is a place where we sleep, eat, relax, meet friends, work, and spend time with families. And we want our home to be safe and comfortable in every aspect. There are several things that attribute to a safe and healthy home.Most people think that regular cleaning is all they need to do to maintain a healthy home. But it is...

Read More
21/11/2022
How landlords can help tenants during the cost of living crisis?

The cost of living crisis has been a challenging time for everyone, but it's especially hard on tenants.   To help make sure your tenants are getting the most out of their rent and utilities, we've compiled this list of top tips for landlords.   #1: Don't forget about the little things. While it may seem like a small thing, paying attention to...

Read More
26/10/2020
TOOTING LANDLORDS – WHAT ARE YOUR KEY CHALLENGES?

We know there are many challenges facing landlords in Tooting right now. We have spoken with many local landlords, and we understand the key problems our clients face. If you are a Tooting landlord, and you need assistance or assurance, we are more than happy to assist you. As well as staying in touch with the local market, we follow what is happening n...

Read More
19/08/2021
HOW TO MAKE YOUR LETTING PROPERTY STAND-OUT WITH INEXPENSIVE BATHROOM RENOVATION

Usually, when it comes to renovating a letting property, most landlords focus on the living area and the kitchen. However, if you really want some bang for your quid, you should consider renovating the bathroom. For a small price, you can put a significant enhancement to the appeal of your rental property and attract potential tenants.  What are the be...

Read More